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Celebrate Rakhi at RakhiSale.com The festival of Rakhi or Raksha Bandhan is nothing less than a day of grand celebration in the Hindu religion. This festival of Rakshsa Bandhan, commonly known as “Rakhi”, celebrates the unconditional love and the bond of affection shared between a brother and a sister. The preparation for the occasion starts atleast a fortnight before when the sisters buy rakhis, rakhi gifts, pooja thalis, etc.